Marketing Minder™

• Automatically calculates ROI for each keyword
• Determines appropriate bid amounts based on predictive technology
• Automatically changes bid amounts on Google and Overture
• Handles campaigns with tens of thousands of keywords
• Performance based pricing means less risk and lower cost
• Professional campaign manager oversees your keyword campaign

Automated Hands Free PPC Management

Marketing Minder™ is iScendency’s proprietary tool for managing PPC search engine campaigns. Designed to automatically analyze and re-bid tens of thousands of keywords (our campaigns usually run 40,000+ keywords each). Marketing Minder™ differs from "bid management" software like BidMaximizer which only changes bids based on bid amounts that you decide on. Marketing Minder™ actually analyzes the sales data from your site, determines the appropriate bid for each keyword based on this sales data using proprietary predictive technology, and then automatically changes bidding amounts on Google and Overture. It’s like having a tireless campaign manager working for you twenty four hours a day, seven days a week, figuring out which keywords are making money, and which are not, and adjusting your account accordingly.

Better Performance – Lowever Costs

Marketing Minder™ also is a less expensive alternative to software solutions like Atlas OnePoint (GoToast). These solutions often charge you as much as five dollars a month per keyword to emulate the same capabilities. For a forty thousand keyword campaign that comes to two hundred thousand dollars a month ($5 X 40,000 Keywords = $200,000) to match the functionality you receive with Marketing Minder™. And since our clients pay us mainly on a performance basis, your end costs can be ten times cheaper with significantly less risk. Your success is our success, so we have an incentive to maximize the results of your campaign.

Hands on Approach

Since iSecendency manages our PPC search engine campaigns in-house, we do not just dump software in your lap and hope you succeed. We are experts in developing keywords, ads, testing, and fine-tuning such campaigns. You can concentrate on fulfilling sales and taking care of your customers, we will concentrate on driving you sales.

Faster – The White Paper

For a better understanding of how Marketing Minder™ works, download our white paper "Faster" for details. Or Contact Us for more information.